Introduction
My name is Teuku Vaickal Rizki Irdian, and I am an aspiring SEO Specialist with a strong foundation in digital marketing, search engine optimization, and data-driven content strategy. Having successfully completed the Introduction to Google SEO course by the University of California, Davis through Coursera, I have developed a comprehensive understanding of how SEO impacts online visibility, website performance, and brand growth in the digital landscape.
As the digital world becomes increasingly competitive, I am passionate about helping businesses grow organically through strategic SEO implementation. My portfolio reflects my journey, expertise, and commitment to mastering the core principles of Search Engine Optimization, ensuring measurable results for every project I undertake.
Educational Background and Certification
On October 12, 2025, I proudly earned the UC Davis Course Certificate in Introduction to Google SEO. This online program, authorized by the University of California, Davis, and instructed by Rebekah May, an Organic Growth Consultant and SEO Instructor, provided me with essential knowledge of SEO strategies, keyword research, on-page and off-page optimization, link building, and content marketing.
The course emphasized how search engines like Google work, They must understand how search algorithms work, and how SEO professionals can use analytical tools to improve ranking performance. Through this certification, I gained practical experience in understanding SEO frameworks, performing keyword audits, and developing actionable strategies tailored to business goals.
Key learning outcomes from the certification include:
- Understanding the fundamentals of search engine operations and ranking algorithms.
- Conducting effective keyword research to identify search intent and content opportunities.
- Optimizing websites for better visibility, user experience, and organic growth.
- Evaluating technical SEO components such as site architecture, crawlability, and indexing.
- Implementing ethical link-building and outreach strategies.
- Utilizing tools like Google Analytics, Google Search Console, and SEMrush for SEO audits.
This certification marks the foundation of my journey as a professional SEO’s dedicated to continuous learning and adaptation in the fast-evolving world of search engine optimization.
Professional Skills and Expertise
As an SEO’s , I combine technical expertise, analytical thinking, and creative strategy to deliver tangible improvements in organic performance. Below is a summary of my core skills:
1. Keyword Research and Strategy
I specialize in identifying profitable and high-intent keywords using advanced research tools. By analyzing keyword difficulty, search volume, and user intent, I develop optimized content strategies that align with target audience needs and business objectives. My approach ensures long-term traffic growth and improved search visibility.
2. On-Page SEO Optimization
I focus on enhancing page elements such as titles, meta descriptions, headings, URLs, and internal linking structures. My understanding of semantic SEO and content clustering allows me to optimize web pages for both search engines and human readers, improving relevance and engagement metrics.
3. Technical SEO
Technical optimization is at the core of my SEO process. I am skilled in diagnosing crawl errors, optimizing site speed, implementing schema markup, and ensuring mobile-friendliness. I also monitor Core Web Vitals and indexation health to maintain search performance.
4. Off-Page SEO and Link Building
As part of my SEO strategy, I implement ethical link-building techniques such as guest posting, digital PR, and broken link outreach. My focus is on acquiring high-quality backlinks from authoritative sources, improving domain authority and trustworthiness.
5. Content Strategy and Optimization
I believe that content is the heart of SEO. My approach integrates keyword insights, storytelling, and audience psychology to create content that resonates and ranks. I collaborate with content teams to ensure all materials are optimized for both engagement and SEO.
6. SEO Analytics and Reporting
Data-driven decision-making is a critical aspect of my SEO work. I regularly use analytics tools to monitor KPIs such as organic traffic, click-through rate (CTR), bounce rate, and conversion rates. Through detailed reporting, I translate technical metrics into actionable insights for clients and teams.
7. Local SEO
For businesses with local operations, I apply local SEO techniques to improve Google Business Profiles, local citations, and map pack rankings. My strategies help businesses attract geographically relevant audiences and improve visibility in local searches.
8. Continuous Learning and Adaptation
SEO is an ever-evolving field. As an SEO’s , I continuously stay updated with algorithm changes, Google updates, and industry best practices. I regularly participate in online learning, workshops, and experiments to enhance my technical knowledge and adaptability.
SEO Projects and Case Studies
1. Keyword Research for Blog Optimization
In one of my recent projects, I conducted comprehensive keyword research for a client’s educational blog. Using tools such as Ahrefs and Google Keyword Planner, I identified keyword opportunities with low competition and high search intent. The optimized content increased organic traffic by 40% within three months.
2. Technical SEO Audit for E-Commerce Website
I performed a full technical audit for an e-commerce platform suffering from poor search visibility. After identifying crawl errors, duplicate content, and slow-loading pages, I implemented technical fixes, improving the site’s loading speed by 35% and boosting its indexation rate on Google.
3. On-Page Optimization for Service-Based Website
I worked on optimizing a service-based website by rewriting meta tags, restructuring headings, and improving internal linking. The project resulted in a 25% increase in average keyword rankings and a noticeable improvement in organic leads.
4. Content Optimization for SEO Campaign
Collaborating with a content marketing team, I optimized existing blog posts using semantic keyword integration and schema markup. The enhanced articles achieved higher click-through rates and increased average session duration, showcasing the importance of SEO-friendly content design.
SEO Tools and Technologies
Throughout my training and hands-on experience, I have become proficient with industry-standard tools, including:
- Google Analytics – for tracking user behavior and performance metrics.
- Google Search Console – for monitoring website indexing, errors, and performance.
- Ahrefs and SEMrush – for keyword research, backlink analysis, and competitive audits.
- Yoast SEO / Rank Math – for on-page optimization in WordPress environments.
- Screaming Frog SEO Spider – for technical site audits and crawl analysis.
- Ubersuggest – for keyword discovery and content ideas.
- Google PageSpeed Insights – for performance and speed optimization.
My ability to integrate these tools into a cohesive SEO workflow allows me to deliver efficient, data-driven solutions tailored to specific goals.
SEO Philosophy and Work Ethic
As an Search Engine Optimization Expert, I believe that search optimization is not just about algorithms but about understanding human behavior. My philosophy is to build SEO strategies that serve both users and search engines — creating valuable, authentic, and trustworthy content that meets audience needs.
I approach every SEO project with a mindset of strategic growth, focusing on long-term sustainability rather than short-term gains. By combining creativity with analytics, I aim to design SEO campaigns that align with both marketing objectives and brand identity.
My work ethic revolves around:
- Integrity: Following white-hat SEO practices and avoiding unethical shortcuts.
- Consistency: Delivering measurable improvements through structured planning.
- Collaboration: Working closely with developers, writers, and marketers to ensure unified SEO implementation.
- Accountability: Measuring performance, tracking results, and reporting with transparency.
Career Goals as an SEO Expert
My long-term goal is to grow into a Senior SEO Strategist role, managing complex SEO projects for international brands. I aim to build a reputation as a trusted professional capable of enhancing digital presence through organic methods.
In the near future, I plan to:
- Expand my knowledge of AI in SEO, particularly how machine learning influences ranking algorithms.
- Master advanced analytics through Google Data Studio and BigQuery for in-depth SEO reporting.
- Contribute to SEO-focused content communities by sharing insights, case studies, and tutorials.
- Pursue additional certifications such as Advanced Technical SEO and Content Marketing Specialization to deepen my expertise.
Conclusion
The completion of the Introduction to Google SEO course from UC Davis represents a pivotal step in my professional development. It has equipped me with both theoretical understanding and practical experience to excel as an Specialist in SEO Strategy. My mission is to empower businesses and individuals by improving their online visibility, increasing organic traffic, and delivering sustainable growth through data-driven SEO strategies.
I believe that SEO is more than just a technical process — it’s about creating meaningful digital experiences that connect audiences with valuable information. With my growing expertise, analytical mindset, and creative approach, I am committed to continuing my journey as a SEO Professional capable of making a lasting impact in the digital marketing world.